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Fatima Barnes, Business Strategist

Fatima's journey as a Business Strategist and her deep passion for empowering beauty brands have made her a standout figure in the industry.


Fatima is not just a Business Strategist; she is often referred to as the "Beauty Brand Whisperer." With a wealth of experience assisting multi-million dollar corporations in corporate America, Fatima has played a crucial role in their business, marketing, and e-commerce supply chain strategies, helping generate millions in revenue. However, it was her personal journey in building her own brand that opened her eyes to a significant gap in the market.


Recognizing the challenges that many aspiring beauty entrepreneurs face, Fatima made the courageous decision to leave her stable and lucrative corporate job. She was determined to bridge the gap for those who couldn't allocate substantial budgets—often reaching $30,000—exclusively for marketing. Her mission centers on providing essential tools, knowledge, and strategic insights to individuals, particularly women, who are working tirelessly to establish their brands. 


Fatima's commitment to changing the narrative in the beauty industry is evident. With approximately 90% of beauty brand ventures facing failure, she aims to empower entrepreneurs with the insider knowledge that major brands often keep under wraps. She believes that success in the online space does not require exorbitant budgets or celebrity endorsements; rather, it hinges on access to the right information and strategies. 


Fatima's vision goes beyond mere business success; it is about transforming lives. She strives to empower women to dominate in the beauty industry, fostering both impact and income. Through her work, she hopes to help aspiring entrepreneurs build brands they genuinely love, contributing to a broader change in the entrepreneurial landscape. 


Fatima remains eager to share her journey and insights with the community. Her story serves as an inspiration to many, demonstrating that with passion, determination, and the right support, anyone can succeed in the competitive beauty industry. 


Where can we connect with you in the social media streets?

All my social links: Bit.ly/FBarnesLinks




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